So the Apple TV and iPhone are finally announced and visually impressive with a very refined user interface — but some of the technical specifications aren’t quite there.

First off the Apple TV tops out at 720p high-def — what!? For less than Apple TV’s $299 I can get an Xbox 360 that does video & audio streaming at 1080p. Sure the 360 is missing HDMI and the slick software but it does play state of the art 3D on-line games.

Today’s Apple Showtime event showed some great products, and some disappointing ones.

The tiny new iPod Shuffle G2, the fantastic looking iPod Nano G2 with the return of the iPod Mini aluminum casing and 24 hour battery life and 8GB flash option weren’t to be sniffed at.

This week Apple unveiled their new Mac MiniMac Mini powered by the Intel Core Duo processor and using Intel’s core graphics, effectively giving it a significant boost whilst still retaining the attractive £400 price point.

Apple are now saying “Live the digital life” and implying that the mini belongs as part of a home entertainment system. They’ve even gone so far as to bundle it with their Front Row media center and an Apple Remote control.